I’ve done shit
I’ve eaten shit.
I’ve drunk shit.
I’ve smoked shit.
I’ve worked shit.
I’ve cleaned shit.
I’ve talked shit.
I’ve felt shit.
I’ve seen shit.
… just like shit.
The shit is shit.
It happens. Get over it. Change it.
Don’t be shit!
What did we gain and what did we lose in the last decade?
Have you asked yourself this question?
Technology has changed our lives. We tend to believe that technology makes our lives easier. And there are indeed so many gadgets that make our lives easier. Programs that help us learn and expand our horizons …or so we think …
But do you know what we lost?
Америка Америка Америка
Имам аз една мечта
Мечта мечта мечта
Америка: кажи сега?
Къща и кола
Америка: ела ела ела ела в Америка!
Ах имам аз една мечта!
Работа 40 часа в седмица!
Америка: ааа не не не работа не е така!
В Америка само 65 часа минимум за каща и кола, на седмица.
За работа трябва ти кола, а кащата ах кащата само в Събота
Ах защо така Америка!
It’s about time things change around here. I mean it’s been almost eight years. Eight years i have been chasing, learning and building towers climbing up… to the big bright future. It so …idiotic to start somewhere, feeling small and terrified and end up feeling the same.
After years of hard work to realize you don’t know what you want.
It’s educating though. You come to a point where you feel you need to hit the restart button. This could mean just go back to where you started. May be not exactly where you started, but just some place where you felt good at some point in time, in your waters. When you feel like going back it’s just time for a change.
It’s about time you stop fooling yourself and try to stop thinking for a while.
Do you know what you like? Do you want to saw a seed that is meaningful?
When you feel like you are not where you belong, it’s about time you change something.
Change is not easy. But when you have traveled half the world and came to start building towers with only your bare hands, everything is possible. Do you think everything is possible? Traveling really helps you realize it is.
It’s not true that going back means stepping back figurativaly in life or your development. It means you have learnt.
It means you need to recharge under the sun you know.
wake up, get up and check!
check your phone, check your email, Facebook, Google +, Twitter, the news, turn on the radio.
Bathroom check in there! Then turn on the coffee machine. Slowly transitioning form the isolation of your sleep to the noise of the buzzing, fuzzing world. Do you like it? I bet you do. It makes you feel alive, right. That’s what we all keep telling ourselves. I want more. I can take more. Give me more. More emails, more phone calls, more Facebook friends, more Twitter followers.
Is your head spinning? No. Ok.
The coffee is ready. Wait you don’t even have time to sit down in your kitchen and drink a cup of coffee. You have to go! You have one hour of driving to work. If you are lucky, you may get there in 45 min. Good luck. So, you will be drinking your coffee in the car, and probably have some breakfast in the car too.
Finally, you are at your desk. You are ready to start your day. Open your email and listen to your voice mails first. Wow, you have 116 emails and 12 voice messages. Busy bee! What will this company do without you. Just until you get around to go through all this noise and it’s lunch time. Yey. Now you can have some time to sit down and eat like a normal person. You have about 45 min. Don’t forget to clock out.
All marketers will come running and screaming NO NO! We use storytelling to sell our products and services. We need it. We can do it and we do it. Daily. Marketing and advertising managers and executives have tapped into the deepest and the dearest places of our souls. They have learned this from the literature, theater and movie industry. Marketing departments understand how to play with our emotions. The most skillful once tell simple stories that sell us their brand in a very subtle way. This is smart selling right. And people around the world like it. Millions take it because they need it. We all love a good story. Whether you read it, watch it or play it (yes play The World of War Craft!).
Storytelling is one of the oldest professions. Yes it is a profession because not everybody was talented do draw crowds who would sit and listen. The difference is this profession wasn’t selling anything back then.
Are we really so thirsty for stories, but that busy to get a book, a novel, and satisfy this need for cultural and spiritual enrichment?
Through the magic of language, gestures and images we can be drawn in, and our imagination intrigued. A good story will touch millions of people. A good marketer knows that and they use it to make those people customers. Just like Google does.
Google’s latest video “Google Search: Reunion” received millions of views in just two days because it tells a good story. It is just a great example of how strategic storytelling works to promote a brand.
Watch the video here if you would like: http://www.youtube.com/watch?v=gHGDN9-oFJE
So, do we leave the storytelling to novelists? Obviously any person or company can use the power of storytelling. It is awesome that there are so many storytellers. But do we get to hear all those good stories out there? No. The mass often only hears stories from the big companies, with deep promotion pockets. And there is nothing bad with that perhaps. We have a choice and the freedom to search for a good story anytime we need it. If someone is offering us one we gladly take it because stories are how we remember. Everyone’s life is a story on its own. It has a start, a middle and an end. We tend to forget bullet points and lists, although they are easier to read. But remember twists and turns happening in a story, we remember vivid descriptions, characters and most importantly we remember what we felt. A good story pulls the strings of our emotions and touches us in a way that we remember.
Every person has a story to tell. If you are passionate about what you are doing you should tell your story and find a way to create meaning.
Roses are red,
coffee is bad,
sugar hurts your teeth
so I don’t want to eat!
Latte with honey
sounds like some money,
but let’s call it a date
and please don’t be late.